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This YouTube channel revolves around the musical endeavors of late American rapper Juice WRLD, encompassing a diverse array of genres within contemporary hip-hop. Featuring a blend of official audio releases, visualizers, official music videos, and lyric videos, audiences are treated to an immersive audiovisual experience. Touching upon themes of emotional turbulence, romance, ambition, street culture, and personal growth, listeners gain access to the artist's rich tapestry of talent.

This is Juice WRLD's official channel.

Chicago-area hip-hop musician Juice WRLD delivers introspective lyrics atop melodic production, echoing Travis Scott and Post Malone. Born Jarad Higgins in 1998, the Calumet Park artist grew up playing piano, drums, and guitar, turning to rap freestyling in high school. Influenced by rock music and Chicago drill from Lil Durk and Chief Keef, Higgins began recording as Juice TheKidd, a moniker derived from his haircut, which resembled 2Pac's in the film Juice.

His early tracks were all posted online, leading up to 2017's Juice WRLD 999 EP. Produced by Nick Mira and Sidepce, the set included the singles "Lucid Dreams (Forget Me)" and "All Girls Are the Same". Both tracks would also land on his official debut full-length album, Goodbye & Good Riddance, which peaked at number 15 on the Billboard 200 upon release in May 2018.