Wizdeo Analytics has 2 advanced search tools, per channel and per video, using a database of 740k channels and 210M videos, this database grows constantly. Your search can be done via descriptive criteria such as country, category, keywords, groups… and also via quantitative criteria such as subscribers number, views or Wizdeo Analytics score (based on size and dynamic of the channel).

Each quantitative criteria can be shown on the last 7/30/90 days and first 7/30/60/90 days. You can sort on numerous data like subscribers gain, subscribers progression on the last 30 days, or engagement rate.

Examples:

• Channels search: UK gaming channels with subscribers between 10k and 200k with the highest subscribers evolution on last 30 days.
• Expert channels search: English speaking channels who are experts on “curly hair” and with more than 50k views on the last 30 days.
• Videos search: Videos about “recipes” with over 20k views on the last 30 days and which are not published by brand or media channels.

WARNING! Channel’s search on keywords helps you find expert youtubers on a topic. Channel results will be ordered by relevance of videos of each channel vs. keywords, and also by the proportion of views of relevant videos vs. total views of the channel.

With historical data available on Wizdeo Analytics (over 3 years) for each channel and by using CSV export to be able to work on data, you can analyse the relevance of your channels detection KPIs to adjust them.

You just need to:

• export historical KPIs (views, score, subs..) of the channels you would have wanted to in-board in your MCN, either because they have been successful, or are a good match for your interests,
• check whether, in the past, your detection criteria would have enabled you to detect their potential,
• validate the correlation between your detection criteria and the channels success.

With this analysis, you can validate or not your criteria to detect high potential channels and improve your detection.

To automatically detect high potential channels, you can:

• Create channel and video alerts on specific criteria. You will get alerted of the new channels / videos detected on your criteria with an email.

  Examples:

  • Alert on new US sport videos who did more than 50k views on the “top” keyword
  • Alert on french gaming channels who get more than 1k subscribers on the last 7 days
• Create channels groups based on your own criteria and follow their ranking inside the group to identify the most relevant ones to contact.

  Examples:

  • Group of spanish music channels between 1k and 10k subscribers without a network to detect the rising ones.

You can estimate the brand content potential with the “sponsored videos” detection. Wizdeo Analytics detects videos presented as sponsored by the channel. A channel with one or more sponsored videos can be easily presented to brands and will have a higher potential.